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3 factors that businesses need to understand about digital marketing in 2015 is:
1. Businesses grow by increasing market share, not driving frequency
2. Consumers care very little about the differences between brands
3. Competition comes down to building physical & mental availability
2015 can be a pivotal year, depending on how you posture yourself in the market. There's huge opportunity, but equally large risks.
How are you going to change your digital marketing approach in 2015? http://www.iconicgenius.com/ is the answers.
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